Life sciences firms need solutions that provide the right people with the right information exactly when they need it. The solution must be secure and easy to use, and it has to provide quick access to corporate databases. It must seamlessly integrate data from various departments and sources as well as smoothly operate across standard mobile devices and office platforms. The solution should lead to better information sharing, customer insight, and sales force management.
To increase marketing share in this changing environment, life science companies need secure, up-to-date business intelligence so they can determine the most effective channels for delivering timely messages to physicians, payers, hospitals, and consumers.
Existing customer relationship management (CRM) systems can be complex and cumbersome and do not support emerging requirements around the management of key accounts and key opinion leaders. The systems do not help salespeople understand complex influencer networks and past prescribing habits. Even worse, the time needed to enter data after visits can cause salespeople to lose their focus, resulting in poor data records.
CRM systems are often incompatible with standard mobile and office technologies, which can lead to information bottlenecks. Managers can’t get the real-time data they need to respond to a fast-changing marketplace. And it is difficult for users to obtain a 360-degree view of the customer across channels.
With new electronic channels on the rise, many existing CRM systems cannot integrate customer touchpoints from company Web sites, call centers, and direct channels — wasting valuable insight and creating the risk of inconsistent communication.
Microsoft Dynamics can help your business become more competitive and agile. It can help improve life sciences’ sales force productivity while controlling costs – which in turn can fuel revenue expansion. With Microsoft Dynamics, your life sciences company can maximize opportunities:
- Increase sales force productivity with easy-to-use tools that eliminate time-wasting chores.
- Facilitate collaboration and communication on the road and in the office.
- Gain greater visibility into customer information to deliver the right messages.
- Monitor key performance indicators and sales productivity to make the best management decisions and identify early trends.
- Optimize the sales processes though more personalized interactions.
- Help control sales costs and accelerate revenue growth.
